The primary objective of a Cultural Dynamics assessment is to manage high-volume screening of job candidates in an efficient, effective, legally defensible manner.
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- Efficient means handling the candidate flow in a rapid, simple, consistent process
- Effective means properly categorizing candidates for appropriate follow-up while delivering an engaging experience and a positive brand message
- Legally defensible means treating every candidate uniformly and offering a validated and fair assessment of the targeted attributes
APTMetrics® Cultural Dynamics assessments are designed specifically to be experienced on smartphones or other mobile devices for easy, flexible delivery. They can also be deployed on browser-based kiosks with touch screens. Most are constructed to take between 15 and 30 minutes to complete.
One typical usage model is a job fair:
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- As candidates come by your recruiting booth, they receive a card with an assessment URL and a unique token key
- At their convenience, the candidate would load the assessment site and enter their bio data and the single-use token
- Then, they would take the assessment, profiling themselves while learning about your company and brand
- The end of the assessment could provide immediate feedback or describe what to expect for follow-up
- Recruiting managers receive summary and detail reports that inform the subsequent steps in the screening process
An alternative usage is to present the assessment URL as a link on a recruiting website. Candidates would simply use their email address as the unique key for a specific assessment instance.
A JOURNEY vs a “Test”
A Cultural Dynamics assessment comes to life for candidates through a “JOURNEY” construct that provides a visually captivating user experience. While completing the assessment, candidates participate in a guided journey through your organization, where they will learn about you while you learn about them to the benefit of both sides.
For example, a hospitality company could choose to use different resort destinations as their journey theme, while other options could be exploring different corporate divisions or describing different job roles. The chosen theme sets a graphical style that is carried through the assessment for increased candidate engagement. Each stop on a journey presents both corporate messaging and a set of assessment questions.
Driving the journey is a visual narrator who guides the candidates through the process. Narrators are chosen to fit with your brand style and recruiting objectives, and “talk” to candidates in first-person for a highly engaging experience.
Swipe through the screen samples below and, of course, don’t hesitate to contact us for a full demonstration. Click on an image to expand.